NETFLIX is set to feature adverts for the first time in the UK from 3 November.
The new service called Basic with Adverts will launch in 12 countries and will cost £4.99 in the UK. The cheapest package currently available is £6.99 a month.
The world’s biggest streaming company hopes to boost subscription figures, after sales slowed down this year.
Greg Peters, Netflix’s chief operating officer, said: “In short, Basic with Adverts is everything people love about Netflix, at a lower price, with a few adverts in between.”