What’s your favourite vegetable?


20th June 2021

ITV and Veg Power’s award-winning healthy eating campaign is back for a third year – and the gang is looking fiercer than ever! We found out what the veg have in store for you all this year…

What’s the campaign all about?

Eat Them To Defeat Them is all about encouraging young people to eat healthily and enjoy more veg.

The campaign was first launched in January 2019 and is said to have led to sales of over 517 million additional children’s portions of vegetables. That
adds up to £63 million worth of veg!

What’s this year’s theme?

The theme for this year’s campaign and TV advert is Prepare For Battle. It sees an army of warrior kids vow to defeat a legion of evil vegetables. The kids go through intense training using everyday kitchen utensils, eventually squaring up against the veg on the battlefield. After a terrifying tomato gets forked, all hell breaks loose!

Fun fact: ITV’s The Masked Dancer included a Beetroot character, inspired by the campaign!

Who’s taking part?

A whole host of celebrities are joining in the fun for this year’s ad and voicing the villainous veg. They include Dame Emma Thompson, Amanda Holden, Jamie Oliver, Stephen Mulhern, Giovanna Fletcher and Ranvir Singh.

What else is happening?

As well as the TV advert (which is airing on ITV, STV, Channel 4 and Sky), the campaign will pop up in other ways too. A total of 1,900 primary schools will get to enjoy veg tasting sessions, posters, resources and games. A further 500,000 children are also being given a vegetable reward chart and sticker pack, alongside a puzzle book co-created and funded by Public Health England’s Change4Life campaign.

There’s lots of evidence to show that young people aren’t eating enough of the green stuff. It’s become even more of a concern during the pandemic, with research conducted by YouGov finding that 35% of parents are worried about their children’s diets.

Check out these interesting stats, too:

  • A new report called Veg Facts 2021, released by The Food Foundation and Peas Please Partnership, shows that almost a third (29%) of children aged 5-10 years old eat less than one portion of veg a day.
  • 89% of children aged 5-10 eat less than the Government’s Eat Well Guide recommendations for veg.
  • One in three children leaves primary school overweight or obese.

We’re on a mission to find out what First News readers’ favourite veg are! Let us know below…

What's your favourite vegetable?


Leave a Reply

weirdcat · 1 year ago


weirdcat · 1 year ago

And I really like potatoes but they're not an option ):

scarlet10 · 1 year ago


bus1 · 1 year ago

I only like raw carrot. And Pepper and cucumber. Also raw.

ojpolls · 1 year ago

I like tomatoes because have a nice juice in them that taste very nice.

kittymoi · 1 year ago

i love sweetcorn with butter and salt
but other veggies are good to like pepper

poodles · 1 year ago

Tomatoes a fruit not a vegatable! I think...

poodles · 1 year ago


dottypop1 · 1 year ago

#Firsttocoment I love veg but sweetcorn makes the cut

stkurian · 1 year ago

first 2 comment!!!

stkurian · 1 year ago

I don't like tomatoes and I don't know how they got the most votes......!!!!

ihorsman · 1 year ago

first one to comment ya

ihorsman · 1 year ago

i love broccoli because it is so goooooooooooooooooooooooooood!!!!!!

ihorsman · 1 year ago

my dad said i love broccoli so much son theres your answer hahah

lego04 · 1 year ago

I HATE tomatoes 🍅🤢🤮


sadiepinki · 1 year ago

Peas! Yum! No one seems to like them but I love them. Come on guys, EAT THEM TO DEFEAT THEM!

candyapple · 1 year ago

Sweetcorn is sooooooooooooooooooooooo good!!

ginny09876 · 1 year ago

Carrot 🥕 then sweet corn 🌽

weirdcat · 1 year ago

Ooh, I forgot about broccoli. I really like that to!

superpug27 · 1 year ago

TEAM BROCCOLI! I love broccoli a lot, it’s juicy, it comes in two parts: the stem and the bits at the top. Broccoli overall is great :)

luigi55 · 1 year ago

I LOVE PEAS but I dont know why many people like them

ivansp2011 · 1 year ago


roman786 · 1 year ago

I like to eat the evil peas, I don't let any escape. Its been like this since I read the Supertato books when I was younger.

katkid10 · 1 year ago

It was kinda hard because some tomatoes can be DELICIOUS, but I also love all the other veggies - apart from the broccoli! 🤢 Although, in the end, I chose good ol' raw carrots.

milkpuddin · 1 year ago

tomatoes are my enemy

theo_gym · 1 year ago

Tomatoes the skin mostly the only thing I don't like is the seeds in it.

emppenguin · 1 year ago

hey! tomatos aren't vegtables they're fruit!

mwhitty · 1 year ago

I love cucumbers but sadly there’s no cucumber choice!😢

duckduck21 · 1 year ago

I like carrots the most! Especially when they are really crunchy

mollymoo42 · 1 year ago

I love tomatoes, because of the nice, sweet juice inside. YUMMY!

lewism · 1 year ago

Honestly sweet corn is just so nice

osaka · 1 year ago


catcoder · 1 year ago


eadie123 · 1 year ago

I really like cucumber but not on the option

piggy9876 · 1 year ago


marthajja · 1 year ago

I like carrots 🥕and then peas .

katkid10 · 1 year ago

emppenguin it gets on my nerves too

violeossa · 1 year ago

Tomato is a fruit!!!!!!!!!

ivansp2011 · 1 year ago


humbugs · 12 months ago

I like peas hot and cold

heavymeh13 · 12 months ago

chocolate mmmmmmmmmmm

mothstar · 11 months ago

i love carrots and peas

kitten28 · 10 months ago

I LOVE CARROTS even though i like potatos more

ophipps · 10 months ago

tomatoes aren't a vegtable their fruit!

smartbryan · 10 months ago

Carrots rule😎😎😎