MEAL deals and special offers on foods with a high fat, sugar or salt content will be restricted in Wales, in order to reduce rates of obesity and diabetes.
The new rules will also mean unhealthy foods can’t be displayed in certain areas of supermarkets, such as at the ends of aisles, where they are easier to see.
Products that are high in fat, sugar or salt are usually more heavily promoted than healthier foods like fruit and vegetables. These unhealthy goods are often placed in very visible places in stores. This encourages people to make impulse purchases (buying something you didn’t plan to buy).
Many supermarkets offer meal deals that combine a sandwich, drink and a snack for a set price. Restrictions will be placed on combinations of food that have fat, sugar or salt content above the recommended daily amount. Price drops and multi-buy offers on unhealthy foods will be banned.
More than 60% of adults in Wales are above a healthy weight, and over a quarter of children are overweight or obese by the time they start school.
Being very overweight or obese puts people at a much greater risk of developing type 2 diabetes, which is a serious health condition.
The new law will be introduced in 2024 and will be rolled out across all of Wales by 2025.