Social media is being blamed for encouraging young children to buy anti-ageing skincare products.

Experts say kids as young as ten are asking their parents to buy them expensive products designed for adults. There’s now concern that some of the ingredients in these items, such as retinol (a type of vitamin A), could cause damage to young people’s sensitive skin.

Dr Anjali Mahto, a consultant dermatologist (skincare specialist) at Self London, told The Guardian newspaper: “Most [children] have been heavily influenced by social media (TikTok in particular) and influencers, who are showing their in-depth routines, most often accompanied by luxury skincare brands.”