Pepsi had to withdraw a new big-budget advert starring Kendall Jenner, after a social media storm popped Pepsi’s bubble.
The ad shows Instagram fave Jenner leaving a photoshoot to join a protest. The epic two-and-a-half minute ad ends with Jenner handing a can of Pepsi to a policeman watching over the protest, and the slogan ‘live bolder’ flashing on screen.
Although the world is divided about many things at the moment, pretty much everyone agreed that it was a bad advert. Many people called it the worst ad they’d ever seen.
“It is so bad I think ‘doing a Pepsi’ will enter the language as a way to describe something highly inappropriate and embarrassing,” said Seb Hill from ad agency BBD Perfect Storm.
But what was everyone’s problem with it?
One of the main criticisms was that the ad copied lots of serious incidents, such as the Black Lives Matter protests about police violence, and suggested that a can of pop could solve it all.
The outrage was so strong that Pepsi pulled the advert less than 24 hours after it was first shown. The company said on Twitter: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise. We did not intend to make light of any serious issue.” They also apologised for “putting Kendall Jenner in this position”.