One year from now, it’s unlikely you’ll see any adverts for burgers or fries on TV unless you’re still up past bedtime.

That’s because the government has announced that, from October 2025, junk food adverts won’t be allowed to be shown on TV until 9pm.

As well as takeaways, crisps and chocolate, the ban could even apply to things like cereal, yoghurt and croissants, if the government doesn’t think they’re healthy enough.

The aim is to tackle rising childhood obesity in the UK. The most recent figures show that more than a third of children are “overweight or living with obesity” when they leave primary school.

The government’s Health Minister, Andrew Gwynne, says that adverts influence what foods children prefer, and that obesity is putting strain on the nation’s health service, the NHS.